In fact, the primary job of a coach is to facilitate coaching experiences with our clients that result in their ability to build a better future.
This is what makes coaching so powerful. The work we do is shaping the lives, workplaces, relationships and day to day experiences of millions of people everyday.
But we know that people aren't always the best stewards of the power of coaching, which has led to a lot of side eyeing of the work we do...
(is it a scam, a grift, a pyramid scheme...)